The Traditional Start

I studied Visual Communications at the University of South Australia, graduating with all the technical skills and creative confidence you'd expect. My internship at Moon Communications Group in Sydney put me straight onto high-profile projects, Vodafone, Westfield, Sunglass Hut. I was learning fast, working with big brands, and building a solid foundation.

But I've never been someone who follows the traditional path for long.

The Netherlands: Building Something from Nothing

I moved to the Netherlands and joined the founding team of a tech startup that would go on to win awards and gain real traction. There's something intoxicating about building from zero, the energy, the urgency, the feeling that you're creating something that matters. I loved it.

So when I was approached to be CEO of a new startup in San Francisco, I said yes without hesitation.

San Francisco: The Turning Point

For two years, I ran a social platform built to reduce loneliness, create authentic connections, and unite changemakers on one network. The mission was beautiful. The reality was humbling.

I quickly learned that I didn't have the skills to run a fast-growing startup. Not yet, anyway. More importantly, I discovered something crucial about myself: I wasn't energised by running my own vision, I was energised by seeing the impact come to life.

India: Pressing Reset

Naturally, I went to India and became a yoga teacher.

(This makes perfect sense to me, even if it sounds wild on paper.)

I needed to reset. To reconnect with what actually lit me up. To figure out what came next.

Adelaide: The Pattern Emerges

Back in Adelaide, I was bursting with ideas. Healing House. Healing Hub. Camp Life. I wanted to bring communities together, create spaces for connection, build something meaningful.

But here's what actually happened: I'd get obsessed with an idea, create the logo, build the website, develop the marketing plan, and the moment it came to life, I'd feel complete. The vision was real. Someone else could run with it. I was ready for the next one.

I wasn't flaky. I was discovering my superpower: I bring other people's visions to life.

SACARE: The Six-Year "Temporary" Role

I was meant to spend three months as a digital marketing coordinator at SACARE, a family-founded disability services provider. The NDIS was rolling out in South Australia, and they needed someone to help navigate the change.

I stayed six plus years.

What started as a short-term gig became a Marketing Manager role where I helped the business expand nationally with ONCALL Group Australia. I built their brand during one of the most transformative periods in the disability sector. I learned what it means to market with purpose, to connect with communities who genuinely need what you offer, to build trust through authentic storytelling.

I also realised something profound: I was doing my best work when I was helping purpose-driven organisations discover and communicate what made them special.

The Personal Project That Reminded Me Why I Do This

During this time, I helped bring my brother's vision to life: 25 Stay Alive, a campaign that means everything to our family. This project reminded me that marketing and branding aren't just business tools, they're how we share what matters, how we create movements, how we save lives.

I've also created brand identities for numerous not-for-profit organisations, using my skills to give voice to causes that often lack resources but never lack heart.

MILCO: Turning a Passion into a Business

I started MILCO on maternity leave because I couldn't stop myself.

Even with a newborn, I was helping people bring their ideas to life, creating brands, telling stories, connecting communities. The passion to ignite other people's visions was so strong that I stepped away as SACARE's full-time Marketing Manager and worked with them as a contractor instead.

That decision gave me the freedom to do what I love most: work with multiple purpose-driven organisations, bring in a team of specialists when needed, and focus entirely on helping leaders see their vision come to life through marketing that actually works.

Now: Fractional CMO and Full-Time Vision Bringer

Today, as Co-founder and Managing Director of MILCO, I work as a fractional CMO for organisations that need senior marketing leadership without the full-time commitment. I bring the same energy I had in those early startup days, but now I'm bringing it to your vision, not my own.

I have two young children. I love the beach. I believe you can balance life and business if you're doing work that energises you rather than depletes you.

And I still get that same rush when I help someone see their brand come to life, when the logo clicks, when the story resonates, when the team reconnects to why they do what they do.

Because that's my thing: I bring visions to life.

I understand the power of good visuals that connect.

And I adore helping leaders turn what they see in their minds into something the world can see too.